FAQ: access, data, guardrails and what Hockeysticky runs for you
This page covers only what Hockeysticky's site states today. Items the site does not state are marked Not yet documented, so nothing here should be read as a commitment.
How do I get access?
Join the waitlist
Join the waitlist from the homepage.
Wait for an invite
Wait for an invite.
Sign in
When invited, sign in with Google or with email and password.
More access questions
I have no product yet. Can I still join the waitlist?
Yes. The homepage says: "No product yet? Tell us which ideas you want to test."
Who do I ask if my question is not answered here?
Use the Contact page. It says the founder reads every message.
Code and tool access
What do I need to connect?
The homepage says: "Connect your code. Hockeysticky can do everything else." It also asks for your website and blog. The Playbooks page lists the tools each playbook needs.
Tools each playbook needs
| Playbook | Tools listed | Notes |
|---|---|---|
| Content you own | Code, SEO and discovery, Analytics, AI workspace | Documentation is optional |
| Comparison and alternatives pages | Code, SEO and discovery, Analytics, AI workspace | |
| Live conversations | Social and conversations, AI workspace, Analytics |
Supported workspaces and integrations
The homepage lists these AI workspaces: Claude, Codex, ChatGPT, Gemini, Cursor, Lovable, Bolt and Base44. To see how to connect your AI workspace and code, follow the linked guide.
It also lists integration categories such as code, documentation, SEO and discovery, analytics, advertising, CRM, outreach and email, social and conversations, and community.
What does Hockeysticky do?
flowchart LR A[Understand: read the release, product context and audience] --> B[Propose: choose plays, channels and tools to test] B --> C[Execute: create, publish, reach out and launch within your guardrails] C --> D[Learn: measure qualified visits and sign-ups] D --> A
What runs for you and what needs approval
Execution is described as happening "within your guardrails". Plays include publishing blog posts, docs and pages, adapting ideas for other platforms, outreach, live conversations and ads.
Which actions run automatically and which need my approval?
The product includes approval and autonomy controls, but the site does not list default settings or which actions are gated.
Does it keep working without me?
The homepage says playbooks "run while you sleep" and update as your market, evidence and releases change. A weekly growth review routine is also described. It checks releases, traffic and market signals and flags opportunities. How often and in what form it reports is not yet documented.
We agree what qualified means for your product, establish a baseline, and measure attributable improvement rather than rewarding empty traffic.
Qualified visits: what the pricing page says
| Step | What the pricing page says |
|---|---|
| Define | Agree what qualified means for your product |
| Baseline | Establish a baseline |
| Measure | Measure attributable improvement |
Pricing status
The pricing page also says the pricing model, tied to qualified visitors and sign-ups, is still being validated. No prices are published, so none are stated here. To read results by play, see outcome tracking and learning.
Which playbooks exist?
The Playbooks page says it starts with two goals: Awareness (getting found) and Trial (turning visitors into sign-ups). Each playbook has one key metric, a motion fit and the tools it needs. See the reference for playbooks, goals and key metrics for more.
Goal status on the Playbooks page
| Goal | Status on the Playbooks page |
|---|---|
| Awareness | Available as a goal. Visible plays include Content you own, Comparison and alternatives pages, Live conversations and Customer outreach |
| Trial | Available as a goal |
| Onboard | Coming |
| Retain | Coming |
| Expand | Coming |
Potential and timing
Are the stated potential and timing figures results?
No. The Playbooks page says typical potential is a general editorial view for a solo founder or small team over about 90 days, "not a measured result". First-signal ranges are shown per playbook, for example 4-12 weeks for Content you own, and are not guarantees.